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1. EXPLORING THE IMPACT OF CONSUMERS’ SECOND-HAND CLOTHING MOTIVATIONS ON SHOPPING OUTCOMES: AN INVESTIGATION OF WEEKEND MARKET PATRONAGE IN THAILAND
   By: Kananukul, Chawanuan; Watchravesringkan, Kittichai; Hodges, Nancy
   Conference: Marketing Dynamism & Sustainability: Things Change, Things Stay the Same… Location: Acad Marketing Sci, New Orleans,, LA Date: MAY 15-20, 2012
   Marketing Dynamism & Sustainability-Things Change, Things Stay the Same…   Book Series: Developments in Marketing Science   Pages: 242-245   Published: 2015
2. PROFILING THAILAND’S RETAIL INDUSTRY: AN ANALYSIS OF MARKET CHANGE AND OPPORTUNITIES FOR FUTURE GROWTH
   By: Kananukul, Chawanuan; Hodges, Nancy; Watchravesringkan, Kittichai
   Conference: Marketing Dynamism & Sustainability: Things Change, Things Stay the Same… Location: Acad Marketing Sci, New Orleans,, LA Date: MAY 15-20, 2012
   Marketing Dynamism & Sustainability-Things Change, Things Stay the Same…   Book Series: Developments in Marketing Science   Pages: 659-662   Published: 2015
3. MODELING CUSTOMER EQUITY: THE ROLES OF SOCIAL NETWORKING SITES, TRUST, AND BRAND EQUITY
   By: Kananukul, Chawanuan; Jung, Sojin; Watchravesringkan, Kittichai
   Conference: Academy of Marketing Science Location: Monterey, CA Date: MAY 15-18, 2013
   IDEAS IN MARKETING: FINDING THE NEW AND POLISHING THE OLD   Pages: 798-801   Published: 2015
4. Building customer equity through trust in social networking sites A perspective from Thai consumers
   By: Kananukul, Chawanuan; Jung, Sojin; Watchravesringkan, Kittichai
   JOURNAL OF RESEARCH IN INTERACTIVE MARKETING   Volume: 9   Issue: 2   Special Issue: SI   Pages: 148-166   Published: 2015